Essays

Consolidation swallowed most of the hosting industry. Independence is the counterweight, and customers can feel the difference in every support ticket.

Selling a company shows you exactly which decisions compounded and which ones just made noise. Notes from the other side of the table.

Most managed hosting is a pricing exercise wrapped around the same servers. What managing WordPress actually takes, and what it should cost.

Uptime is table stakes. The hosts that last are the ones where a human answers, knows the stack, and fixes the thing.

Growth for its own sake broke a lot of good hosts. On choosing a scale where every customer is still known by name.

The short list I would hand any founder entering infrastructure. Own the stack, answer the phone, price like you plan to stay.